Research demographic for my target market

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In today's session, we learned about target markets for our projects. We learned that every design project should know and understand its target market. Every target market should NEVER be 'everyone'; therefore, they should have a specific market to aim your advertising, marketing, and resources to the specific target audience.

When you are looking for a target market it is always advisable to consider the following factors:

-Demographics

-Sociographics

-Psychographics

-Geographics 

-Behaviours


For this post, I am to do research on demographics for my target market and write about it.

DEMOGRAPHICS OF INSTAGRAM AND USAGE.

Instagram is an American app that is used to uploads and shares photos and videos through social networking to friends and followers. It was created by Kevin Systrom and Mike Kriger.

INSTA reels allow the user to create short videos this could be promotion, entertaining or even educative videos. 

CASE STUDY.

-1 Billion Instagram users are active monthly.

-Majority number of people using Instagram are ranged between the age of 25-34 which is 33.1%.

-Females takes the largest percentage of the Instagram user of 57% while males are 43%.

-Estimated time spend on Instagram is 29 minutes per day.


Instagram demographics.

 

Instagram is the second-largest social network, Facebook is the first one hence its fast growth is well-documented.

Instagram provides a platform for the ad, therefore, giving opportunities for cross-promotional for brands.

Instagram highlights the value of Instagram stats for influencers and content for motivation.

The use of Reels highlights in Instagram has led to competition with TikTok hence creating opportunities with higher-earning demographics.

Instagram content statistics.

25% of Instagram engagement rate fell this year. However, industries like Higher Ed and sports groups still managed to appear on top.

 INSTAGRAM AVERAGE ENGAGEMENT RATE PER POST, ALL INDUSTRIES


This year, all industry posting pattern declined by just 8% on Instagram meaning that brands are still posting on this channel. The app still goes on dividing the attention of viewers beyond feed posts with features like Reels and IGTV.

INSTAGRAM POSTS PER WEEK, ALL INDUSTRIES

Despite the engagement rate falling on Instagram Higher Ed is clear the winner frequency posting though second place sports groups may appear different.

INSTAGRAM POSTS PER WEEK VS. ENGAGEMENT RATE, ALL INDUSTRIES


Reference list;

1. Sprout Social. (2021). Social media demographics to inform your brand’s strategy in 2021. [online] Available at: https://sproutsocial.com/insights/new-social-media-demographics/ [Accessed 18 May. 2021].

‌2. Instagram (2019). Instagram APKs - APKMirror. [online] APKMirror. Available at: https://www.apkmirror.com/apk/instagram/instagram-instagram/ [Accessed 18 May. 2021].

3. Sprout Social. (2021). The most important Instagram statistics you need to know for 2021. [online] Available at: https://sproutsocial.com/insights/instagram-stats/ [Accessed 18 May. 2021].

‌4. blairf@rivaliq.com (2021). 2021 Social Media Industry Benchmark Report | Rival IQ. [online] Rival IQ. Available at: https://www.rivaliq.com/blog/social-media-industry-benchmark-report/ [Accessed 18 May. 2021].‌

5. Marketing Charts. (2020). Stories At Close to A Third of Instagram Ad Spend - Marketing Charts. [online] Available at: https://www.marketingcharts.com/digital/social-media-115413 [Accessed 18 May. 2021].


Comments

  1. Martin LawMay 25, 2021 at 6:49 AM

    Nice research. Just add some additional information about how this is specific to your project... So I'm guessing you plan to put your photography project on there?

    ReplyDelete

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