PART 1; RESEARCH
In this class we learnt about advertisement and after that i went on to do my research on advertisement in different source and here is what i found out;
Advertisement comes in many shapes, sizes, and forms.
Defination: According to Oxford Dictionary, Advertisement is a notice or announcement in a public medium promoting a product, service, or event or publicising a job vacancy.
According to Kotler- "Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor"
According to the Advertising Association of the UK- "Advertising is any communication, usually paid-for, especially intended to inform and/or influence one or more people"
Advertisement are normally to attract the larger number of people as possible, companies and business creates advertisements by employing experts advertisers to help in representing and creating the image or the product that they want to promote.
TYPES OF ADVERTISEMENT.
Advertisement can be categorised into 5 types based on the advertisement medium used;
1.Print Advertisements- this are type of advertisement that are printed hard copies in publications such as newspapers, magazines, journals, mostly the targeted audience reads them.Before targeting the appropriate publication for print advertisement think carefully about which newspaper or magazines you want to place the advert in.Think about your target audience and the most publication they are likely to read.
Visual designs for print advertisement should attract readers' attention and the headline alone should give the message and information required.It should have a clear image to attract the viewers attention.
Always incorporate a 'call action' to tell the reader what to do and includes details where the audience can get more information about your advertisement.
If you are using pictures for your advertisement use the correct resolution.Make sure your photos are appropriate to reflect your organisation also credit the photographer if needed.
EXAMPLE.
Commentary: plastics have impacts on human health despite of being noticeable worldwide.When plastics are thrown and reaches the environment they accumulates in food chains through agriculture soils.
2.BROADCAST ADVERTISEMENT- this type of advertisement are usually seen in television and radio stations.It is one of the most effective media for advertising as a story can be a better understood if moving images and audio is used.Broadcast advertising has been a dominant way of reaching a larger number of audiences over the world.
Example of a Television advertisement.
Example of a radio Advertisement.
3.OUTDOOR ADVERTISING- as the name suggests, outdoor advertising involves placing fixed (printed or audiovisual) advertisement in location most visited by the targeted audience.
This can be classified as;
a.Banners and hoardings
b.Flags
c. Events and sponsorships
d.Automobiles etc
Example of outdoor advertisement.
MY TASK.
After doing the research on advertisement i decided to create a print advertisement on environment awareness.
MY IDEAS.
Before i started creating my own advertisement i looked at different advertisement for environment awareness in order to have an idea of what am expected to do or how the advertisement should look like.I thought of doing one advertisement with the theme of stoping pollution.
Examples of printed environment awareness advertisement .
IDEAS AND COMMENTARY.
After exploring several examples i found out that this particular advertisement uses more of larger images to pass the massage and use of little text.From this ideas i decided to create an advertisement with the theme of stoping water pollution.
STEPS AND FINAL IMAGE.
During class time my tutor had recommend some apps to use for this task but unfortunately i tried to use them but i could not.The fact that i had to finish the task i had to use some apps to come up with the advert of my choice.I used different apps to come up with the advert that is spark post and Snapseed.
1.First i used the spark post.I choose a template of a water body in order to get the best results.Since the template that was available did not have the water body i needed for my advert i decided to add a google image of an ocean.
I then deleted the text that were there because i was not going to need them
I added the water body (ocean) image.I positioned it until it fitted the screen.
After those steps i now started to use the snap speed app to add images as a form double exposure images.I added images from google as well.These are images of fish, damped dirt like bottles and paper then added a tagline showing to stop pollution.In order to add the images i clicked on the double exposure icon and added the fish images from google.
I then thought of adding the images of bottle and waste still form google to create that image of waste in water where there is fish.
I then added the "STOP POLLUTION" sign using the same process of adding the image clicking on the double exposure icon to add the tagline.
Reflection and commentary- since i did not have my own images for this particular advert i used the google images.To be honest this the hardest blog for me because i missed the lesson from week 2 and when i try to find the recordings of this lesson i cannot find them in my blackboard.I read the presentation on advertisement instead and i did what i understood for my post.Actually this a post that i used more hours but finally i completed it.The advert is about stoping water pollution as this waste affects both the animals leaving in the water and also the plutons are affected.When this animals like fish are affected by the waste they die and reduces.
Mary, it is important to include referencing in your blog posts. Much of the commentary in this blog post is copied from different sources without clear referencing. Please make sure you update this post with in-text citations and a clear reference list at the end of your blog post. More of your own critical commentary is needed throughout. You have shown the process well, but you really should have used copyright-free images to create this advertisement. The recordings of sessions can be found on Blackboard Collaborate in the top left corner by clicking on the 'hamburger' button. This will open a side panel where you can select the recordings.
ReplyDeleteThe recordings are no more in my blackboard.I can only watch the recordings from week 8 and week 9.
Delete